Brand and Marketing Manager, MAE, Group Digital Banking, Group Technology & Digital
Responsibilities: Monitor marketing trends and keep a close eye on competitive products in the banking and digital banking landscape. Understand the ambition of the business, needs of the customers, and current consumer banking landscape. To identify opportunities and craft strategies to elevate the brand, drive product adoption, and user retention.
Planning & managing the budget of all campaigns. Understanding campaign objectives and thus seeing through solid execution of projects from concept ideation, & etc. Working together with internal stakeholders (Business, Product, IT & etc) to ensure execution quality and on time delivery.
Potential partnership management for selected campaigns. Requirement Experience in product marketing, marketing communication, branding and campaign management with strong business acumen. Experience in a startup, e-commerce, fintech or telco is a plus.
Understanding and exposure across traditional and digital marketing. Having an understanding of different channels from ATL and BTL communications with ability to know how to leverage on them for your objectives. Proficiency in MS Excel and Powerpoint.
Years of experience : 8 - 10 years in relevant fields.
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Information :
- Company : Maybank
- Position : Brand and Marketing Manager, MAE, Group Digital Banking, Group Technology & Digital
- Location : Kuala Lumpur, Kuala Lumpur
- Country : MY
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Post Date : 2025-09-12 | Expired Date : 2025-10-12