Marketing Manager (Digital)

Key Responsibilities

• Develop and execute digital marketing strategies to increase brand awareness, customer engagement, and restaurant footfall.
• Manage social media platforms (Instagram, Facebook, TikTok) to create engaging content showcasing food, culture, and ambiance.
• Collaborate with influencers and food bloggers to amplify brand reach and credibility.
• Optimize the companys website and online ordering platforms for better user experience and higher conversions.
• Design and implement loyalty programs and promotions to encourage repeat visits and customer retention.
• Monitor and respond to customer feedback, reviews, and inquiries across digital platforms.
• Plan and execute campaigns for special events, festivals, and seasonal offerings (e.g., Ramadan, Diwali, Eid).
• Track and analyze campaign performance using tools like Google Analytics and Meta Ads Manager to measure ROI and refine strategies.
• Manage paid advertising campaigns (Google Ads, Meta Ads) to drive traffic and conversions.
• Conduct market research to identify trends, customer preferences, and competitive insights in the F&B industry.
• Oversee email marketing campaigns to nurture leads and promote offers.
• Plan and manage the digital marketing budget, ensuring cost-effective allocation of resources.
• Work closely with the operations team to align marketing efforts with restaurant goals and initiatives.
• Mentor and guide junior team members to ensure high-quality execution of marketing plans.

Qualifications

• Bachelors degree in Marketing or related field.
• 5-7 years of experience in digital marketing, preferably in the F&B or hospitality industry.
• Strong knowledge of digital tools (Google Analytics, Meta Ads, Canva, etc.).
• Proven ability to create impactful campaigns and drive measurable results.
• Passion for food, culture, and storytelling.

Job Types: Full-time, Permanent

Pay: RM8,000.00 - RM10,000.00 per month

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Experience:

• Food service: 5 years (Preferred)
• Digital marketing: 5 years (Preferred)

Work Location: In person

Information :

• Company : Nexus Boost Digital Solution
• Position : Marketing Manager (Digital)
• Location : Cheras
• Country : MY