Influencer Marketing Specialist

Hytech Empire | Kuala Lumpur, Kuala Lumpur | MY

About the role:

  • Segment KOLs into different tiers and design tailored collaboration plans per phase OKRs.

  • Align KOL campaigns with roadmap, focusing first on channel activation, then brand & event support.

  • Identify, pitch and negotiate contracts with YouTube and TikTok

  • Manage content calendars, deliverable schedules, and compliance reviews via a centralized tracking tool.

  • Collaborate with in-house design and media teams to repurpose KOL content into paid ads and social posts

  • Track KPI metrics and deliver weekly ROI reports and reallocate budget toward top-performing KOL partnerships.

  • Work closely with Brand, Paid Media, Product, BI, and Community teams to ensure KOL efforts sync with broader marketing initiatives such as the "Investor Challenge" series and referral programs.

Qualifications:

  • Bachelors in marketing, Communications, or related field

  • 3+ years in influencer marketing or digital media, preferably within finance or fintech

  • In-depth knowledge of TikTok, YouTube, and Facebook ecosystems

  • Excellent negotiation, project management, and stakeholder communication skills

  • Proficient in Mandarin and English; familiarity with marketing analytics tools (Brandwatch, Socialbakers) is a plus.


Information :

  • Company : Hytech Empire
  • Position : Influencer Marketing Specialist
  • Location : Kuala Lumpur, Kuala Lumpur
  • Country : MY
Next Process

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Post Date : 2025-06-05 | Expired Date : 2025-07-05

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