Head of Marketing

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Sports Direct Malaysia is currently looking for Head of Marketing to join our growing team.

Sports Direct Malaysia operates 39 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. We offer over 70 leading global sports brands, providing the widest variety of choice and value. The company employs over 1000 staff and aims to expand rapidly across Asia in the coming years.

We have developed new-generation stores as part of our multi-channel elevation strategy to enhance customer experience. Our stores feature zones for key sports categories, including SD Football, SD Running, SD Training, SD Rackets, SD Swimming, SD Sports, SD Lifestyle, and SD Outdoor.

Your responsibilities as the Head of Marketing will include but are not limited to:

• Maintaining brand image and reputation across all regions and departments, ensuring all collateral aligns with company standards.
• Acting as the primary contact for operational marketing requests and building strong relationships with stakeholders and third-party partners.
• Planning and managing all photo/video shoots, overseeing direction, styling, post-production, and approvals.
• Managing the creation, production, and distribution of marketing assets, including brochures, sales materials, photography, videography, and digital content.
• Managing the marketing events calendar and supporting activations such as product launches, partnerships, and sponsorships.
• Serving as brand guardian to ensure consistency across all departments and activations.
• Overseeing brand campaigns across TV, radio, print, outdoor, and digital channels.
• Preparing and managing the marketing budget and reporting on its usage.
• Collaborating with creative and media agencies to enhance marketing activities.
• Planning and executing marketing campaigns, including CSR and employer branding initiatives.
• Tracking brand KPIs with research agencies.
• Developing team skills to ensure high-quality marketing output.
• Aligning marketing strategies with UK teams and global standards.
• Managing major business events and representing the company at PR events.
• Coordinating with social media accounts to share latest news.
• Supporting new business opportunities through marketing planning.
• Implementing global marketing strategies locally.
• Performing other duties as assigned.

Requirements:

• Experience in marketing, preferably in retail.
• Excellent copywriting, editing, and communication skills.
• Strong project management skills, including managing photoshoots.
• Exceptional interpersonal skills for building connections.
• Proficiency in Adobe Creative Cloud.
• Fluent in English.
• Bachelors degree in Marketing or related field (preferred).
• Creative, organized, and resourceful.
• Knowledge of market competition.
• Ability to multitask and work under pressure.
• Proven leadership qualities.
• Proactive attitude with a results-driven approach.
• Passion for sports is a plus.
• Willingness to travel and work on weekends when needed.

This opportunity at Frasers Group is for the fearless. The potential is massive, and the experience is unrivaled. To succeed, you must embody our principles:

• THINK WITHOUT LIMITS
• BE RELEVANT
• OWN IT

Senior Level, Full-time, Marketing, Retail.

This job posting is active and not expired.

Information :

• Company : Frasers Group Asia
• Position : Head of Marketing
• Location : Petaling
• Country : MY