Brand Manager
Abbott Laboratories |
Petaling Jaya |
MY
MAIN PURPOSE OF ROLE
- Responsible for developing various programs and their execution.
- Set pricing to meet revenue and profitability goals.
MAIN RESPONSIBILITIES
- Develop brand plans & strategies for the range of products in the assigned therapeutic area (TA) portfolio.
- Develop portfolio selling for therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
- Build strong multi-channel engagement plan to maximize opportunities across the channels and stakeholders mix in order to drive promotional campaigns.
- Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for TA portfolio.
- Prepare sales forecasts and budgets; monitor sales volume, revenues and costs against forecasts; and adapt plans to improve the sales performance of the TA portfolio.
- To effectively manage key opinion leader relationships to support continuous education and disease update to healthcare professionals and specialists.
- Support business development in the expansion of TA portfolio by identifying and developing fact-based business case for new products with business development team.
- Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
- Cross-functional collaboration with other TA portfolios, sales, regulatory, market access, finance and business development for integrated marketing campaigns, new product developments etc.
- Support the product listing for institutions (government and private hospitals).
QUALIFICATIONS
- Min 3 years of experience in product management function from healthcare/pharmaceutical/marketing in multinational company environment
- Good knowledge of computer-based programs including excel, graphics & power point presentation.
- Good interpersonal, presentation and cross functional skills.
- Strong analytical and influencing skills.
- Degree in pharmacy, nutrition, science or equivalent
- Sound understanding or qualifications in marketing related principles.
Information :
- Company : Abbott Laboratories
- Position : Brand Manager
- Location : Petaling Jaya
- Country : MY
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Post Date : 2025-05-02 | Expired Date : 2025-06-01