Marketing Manager

JOIN THE GLEAM TEAM TODAY!

About LUMI Beauty

At Lumi Beauty, we are transforming the beauty industry with premium skincare products that inspire confidence and empower individuals. We are looking for a strategic and creative Marketing Manager to lead our marketing team and collaborate with various departments to execute innovative campaigns, product launches, and events that elevate the LUMI Beauty brand. If youre passionate about beauty, creative direction, and leading a dynamic team, this is the perfect opportunity for you!

Role Overview:The Marketing Manager will lead the marketing team in executing impactful campaigns, product launches, and creative initiatives. Youll oversee creative lead concepts, thematic campaigns, and events while collaborating closely with other departments, ensuring alignment with the companys skincare and supplement product offerings.

GLEAM TEAM Responsibilities:

• Team Leadership & Collaboration: Lead and inspire the marketing team, ensuring alignment with Lumi Beautys goals. Collaborate with Sales, Product Development, and Customer Service teams to ensure integrated marketing strategies.

• Creative Direction for Photoshoots & Campaigns: Manage photoshoots from concept to execution, ensuring visuals align with brand identity and marketing objectives. Oversee creative direction for campaigns across skincare and supplement products.

• Thematic & Event Campaigns: Develop and execute thematic campaigns and events that engage the audience and promote Lumi Beautys skincare and supplement products.

• GTM & Campaign Execution: Lead Go-To-Market (GTM) strategies, ensuring that all campaigns are data-driven and aligned with both brand goals and consumer expectations.

• Product Launches & Event Planning: Lead marketing initiatives for product launches, including skincare and supplement lines, ensuring a successful and engaging brand experience.

• Social Media & Digital Strategy: Optimize and oversee social media content on Instagram, TikTok, and XHS, ensuring alignment with product launches and trends in the skincare and wellness space.

• Data Analysis & Reporting: Track campaign performance, interpret data, and optimize strategies for maximum ROI.

• Influencer & KOL Engagement: Work with influencers and KOLs in the beauty and wellness space to amplify campaigns and build brand credibility.

• Creative Ideation & Innovation: Drive innovation in marketing approaches, brainstorming new ideas and adapting to market trends in skincare and supplements.

• Market Research & Insights: Stay ahead of market trends, competitor activities, and consumer behaviors. Provide actionable insights and strategic recommendations to the team based on market research and trend analysis.

• Budget & Resource Management: Oversee the marketing budget, ensuring strategic allocation of resources to high-impact campaigns and events.

• Cross-Departmental Coordination: Ensure alignment and effective communication between departments to execute marketing strategies that resonate with target customers.

• Aligning with Leadership: Understand the expectations of the companys leadership and ensure all marketing strategies, events, and campaigns fulfill these objectives. Communicate regularly to ensure alignment with business goals.

What does it take to be part of the GLEAM TEAM:

• Bachelors degree in Marketing, Communications, or a related field.

• 3-5 years of marketing experience, with expertise in product launches, event planning, and public relations, ideally within the beauty or lifestyle industry.

• Proven ability to engage KOLs, media, and VIPs, and build strong relationships.

• Strong PR skills with experience in managing high-profile events and partnerships.

• Excellent communication, leadership, and project management skills.

• Ability to understand leaderships vision and translate it into successful marketing strategies.

• A deep passion for the beauty industry and an understanding of current market trends.

• Strong creative and strategic thinking skills.

Information :

• Company : LUMI HEALTH SDN. BHD.
• Position : Marketing Manager
• Location : Kuala Lumpur, Kuala Lumpur
• Country : MY