Demand Planner

Overview

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Demand Planner

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Mattel Asia Pacific The opportunity outlines strategic leadership across digital strategy and business operations, with a focus on long-term roadmaps, financial modeling, and operational efficiency across MDS units. The role emphasizes shaping the digital future of Mattel through emerging technologies, digital transformation, and data-driven decision-making. What Your Impact Will Be

Strategic Leadership Define and execute MDSs long-term digital strategy, ensuring alignment with Mattels corporate priorities. Serve as a key liaison to senior leadership, providing insights on digital strategy, growth opportunities, and investment priorities. Market Analysis, Competitive Intelligence, and Strategic Planning Conduct competitive intelligence, market trend analysis, and scenario planning to inform MDSs strategic roadmap. Work closely with the Strategic Planning team to identify new growth areas, emerging business models, and expansion opportunities. Develop comprehensive business cases for investment, partnerships, and acquisitions across both brands and audiences. Financial Operations and Business Strategy Oversee financial modeling, budgeting, and revenue forecasting to ensure MDS investments deliver sustainable growth. Partner with Finance, Legal, and Product teams to structure scalable and financially viable business models. Establish and manage KPIs and success metrics for digital initiatives across Future Lab, MDS Publishing, and MDS Licensing. Operational Excellence and Organizational Efficiency Ensure cross-functional alignment across all MDS units, reducing inefficiencies and optimizing workflows. Oversee the Project Management team to track and execute high-priority digital initiatives. Improve operational processes to enhance partnership execution, financial tracking, and resource allocation. Creative Strategy and Business Storytelling Oversee the creation of high-impact presentations, ensuring storytelling and messaging align with MDSs vision. Work with cross-functional teams to craft high-impact narratives that effectively communicate MDSs digital vision to partners, investors, and internal stakeholders. Ensure that partnership narratives are persuasive, visually engaging, and strategically sound. Team Leadership and Development Lead and mentor a high-performing team, including Digital strategy, Business Development, Business Operations, Creative Strategy, and Project Management. Establish, hire, and develop a new Digital Strategy group. Foster a collaborative, results-driven culture, ensuring team members are empowered to execute and grow in their roles. Serve as a key advisor to senior leadership, providing insights on partnership opportunities and business growth strategies. What Were Looking For

10+ years of experience in digital strategy, corporate strategy, corporate development, management consulting, or strategic partnerships, preferably in digital gaming, entertainment, or technology industries. Deep expertise in digital strategy, with a strong understanding of interactive entertainment, immersive experiences, and evolving business models in the digital economy. Proven track record in structuring, negotiating, and executing high-value deals with major tech, gaming, or media partners. Strong financial acumen, with experience in P&L management, financial modeling, and revenue forecasting. Deep knowledge of emerging digital business models, including AI, UGC gaming, interactive entertainment, and direct-to-consumer platforms. Exceptional leadership and team-building skills, with a track record of leading high-performing, cross-functional teams. Outstanding storytelling, communication, and executive presence to effectively influence internal and external stakeholders. Strong strategic mindset, capable of balancing short-term execution with long-term vision. MBA preferred or equivalent experience in business strategy, finance, or corporate development. Salary The annual base salary range for this position is between $180,000 and $220,000. This range is indicative of projected hiring range; final base salary will be determined based on location, skills, and experience. Dont meet every single requirement? We encourage you to apply anyway. You may be just the right candidate for this or other roles. How We Work

We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose with behaviors that guide how we work: We collaborate — One team with shared values and goals; partnership is our process. We innovate — We seek new and better ways to create innovative products and experiences; new ideas are welcome. We execute — We are performance-driven and accountable, empowering our people to deliver results. Our Approach to Flexible Work

We embrace a flexible work model designed to empower growth, optimism, and wellbeing, combining purposeful in-person collaboration with flexibility to optimize performance. About Mattel

Mattel is a leading global toy and family entertainment company with iconic brands including Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and more. Our products are sold in 195+ countries. We are an Equal Opportunity Employer. We welcome applicants of all backgrounds and identities. Pursuant to relevant fair chance laws, qualified applicants will be considered for employment. Visit us at https //jobs.mattel.com/ and

Information :

• Company : Mattel Asia Pacific
• Position : Demand Planner
• Location : Kuala Lumpur, Kuala Lumpur
• Country : MY