Brand Marketing Manager

Job Responsibilities

• Develop and execute brand marketing strategies, creating impactful campaigns, and fostering a strong brand presence across all channels; aligned with overall business objectives

• Conduct market and consumer analysis to identify trends, opportunities and insights

• Define and strengthen the brand identity, positioning and messaging

• Oversee the development of creative content and campaigns

• Ensure consistent brand communication across all touchpoints

• Collaborate with external agencies and creative teams to deliver top-quality outputs

• Monitor campaign performance and adjust strategies as necessary to achieve objectives

• Develop and oversee digital marketing strategies, including social media, SEO, and influencer collaborations

• Ensure the Brands online presence reflects its values and appeals to target audience

• Leverage analytics to optimize campaigns and measure ROI

• Provide insights and recommendations based on data to drive continuous improvement

Job Requirements

• Bachelors Degree in Marketing, Business Administration or equivalent

• Minimum of 3 years working experience in Brand Marketing position, preferably within the FMCG or Beauty Industry

• Proven leadership experience and the ability to manage cross-functional teams

• Strong creative and analytical skills with a data-driven approach to decision-making

• Excellent communication, storytelling and relationship-building abilities

• Proficient in MS Office Suite

• Ability to thrive in a fast-paced, dynamic environment

Information :

• Company : Vanity Cosmeceutical
• Position : Brand Marketing Manager
• Location : Klang, Selangor
• Country : MY