Executive Officer, DPP - Digital Acquisition - Affluent Product MY

Key Responsibilities

1. Campaign Coordination

• Support the development of digital sales initiatives in line with business and digital priorities.
• Coordinate with internal stakeholders (Product, Consumer Marketing, Decision Management, etc.) to help turn business goals into actionable campaign plans.
• Assist in the planning and execution of digital campaigns to drive online conversions and customer sign-ups.
• Help prepare marketing briefs with guidance on campaign objectives, target audiences, channels, and performance tracking.
• Support campaign execution including memo preparation, creative coordination, follow-ups for stakeholder approvals, and tracking setup across digital platforms (e.g., Group Website, Clicks Web, Octo App, eDM, SMS, WhatsApp).
• Follow up on approvals from Product, Marketing, DCOROs, and other stakeholders to ensure timely campaign rollout.
• Assist with campaign-related administrative tasks, including LRF submissions, fulfilment requests, and tracking of prize distribution in line with campaign terms.

2. Digital Funnel Monitoring & Reporting

• Assist in updating dashboards platform and reports to track campaign and sales funnel performance.
• Work with the team to identify areas for improvement in the digital sales journey based on data and feedback.
• Collaborate with relevant teams to help improve targeting and conversion strategies.
• Help implement follow-up communications and triggers to improve lead conversion and manage drop-offs.
• Support the reconciliation of spending budgets with Finance records to ensure accuracy.

3. Digital Sales Support & Cross-Channel Coordination

• Perform checks on digital channels to ensure campaigns are running smoothly and tracking is functioning properly.
• Help coordinate eDM/SMS/WhatsApp test blasts, including scheduling, audience targeting, and test runs.
• Support simple personalized targeting use cases using the AT-DMP platform.
• Assist in preparing decks or summaries for internal sharing, including competitor reviews or product journey comparisons.

Qualifications & Skills

• Bachelors degree in Marketing, Business, Communications, or a related field.
• Up to 1-2 years of working experience in digital marketing, sales support, or campaign coordination.
• Basic understanding of digital sales funnels and customer journeys.
• Familiar with digital tools and platforms (e.g., dashboards, tracking links, campaign platforms such as Adobe Analytics, Adobe Target and Lotame System).
• Strong coordination, communication, and time management skills.
• Attention to detail, willingness to learn, and a collaborative mindset.

Information :

• Company : CIMB Group Holdings Berhad
• Position : Executive Officer, DPP - Digital Acquisition - Affluent Product MY
• Location : Malaysia
• Country : MY